Minotaur Restaurant Branding


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This project began simply as development of a logo and trifold menu but quickly spiraled into a complete refresh for Minotaur, a Greek restaurant’s, current branding.

We began by developing a brandmark that would be simple and memorable, appropriate to the Greek theme of the restaurant, and versatile enough for the variety of applications the restaurant intended in order to reach mass appeal. We based our solution on the needs of not only the restaurant, but also the needs to two target audiences in the downtown Kingston area. We then extended the brand and created a suite of extensions including business cards, store signage, a website, labels for the house wines, food packaging, staff uniforms, and a multi-page brand guide booklet.